TEK
REIMAGINING THE DANISH MUSEUM OF SCIENCE & TECHNOLOGY
LOOKING TO THE FUTURE OF SCIENCE & TECHNOLOGY.Developed as a conceptual identity for the Danish Museum of Science & Technology, TEK reimagines the museum as a more engaging destination for science, technology, and innovation. Inspired by the iconic smokestacks of Svanemølleværket—the museum's future home in Copenhagen—the identity transforms the building's architecture into a flexible visual system that spans branding, exhibitions, signage, and interactive experiences. Through a playful mascot, bold typography, and adaptable graphic language, the concept encourages curiosity while celebrating the museum's industrial heritage.DISCIPLINE
Brand Identity
Environmental Graphics
Experience Design
TOOLS
Adobe Illustrator, Photoshop, InDesign, & ProCreateCLIENT
Danish Museum of Science & Technology
ROLE
Brand Identity Designer
IDENTITY CONCEPTThe identity draws directly from the three smokestacks of Svanemølleværket, transforming the museum's future home into its most recognizable brand asset. Renamed TEK, inspired by the Danish word Tekniske, the identity pairs a structured wordmark with a playful mascot that can evolve across exhibitions, educational materials, and interactive experiences.
ENVIRONMENTAL EXPERIENCEThe visual system was designed to extend beyond a logo into the museum environment. Wayfinding, exhibition graphics, and architectural applications create a cohesive visitor experience while reinforcing the museum's identity throughout the space.
