PATRICK KANE X SANA
SHOWTIME COLLECTION
WHERE PROFESSIONAL SPORTS MEETS CONTEMPORARY STREETWEAR.The SHOWTIME Collection was created in collaboration with Patrick Kane to celebrate the milestones that shaped his legendary NHL career. The collection combined sports storytelling with contemporary streetwear through five original apparel designs and a coordinated campaign across e-commerce, social media, photography, and email marketing. As a Graphic Designer at SANA, I contributed throughout the creative process by preparing final production artwork, refining print-ready graphics, designing digital marketing assets, and supporting the photoshoot and product launch.FOUNDER/CREATIVE DIRECTOR
Michael Sana
CREATIVE DIRECTOR/PHOTOGRAPHER
Alex Krear
MARKETING & PARTNERSHIPS
Alexa Shouneyia & Joseph Marino
DESIGNERS
Michael Sana, Mary Jordan, Sydney Sarotte, & Tom HarrisonCLIENT
SANA Detroit
ROLE
Graphic Designer
THE HERO GARMENTI contributed to the production artwork for the collection's hero hoodie, refining graphics for print and preparing production-ready files. My work included developing the dimensional "88" graphic treatment, and creating the sleeve patch application while ensuring artwork was ready for manufacturing.
CAMPAIGN ROLLOUTWorking closely with the marketing team, I translated the SHOWTIME campaign across social media, email, and e-commerce. Using campaign photography and product imagery, I adapted visuals for each platform while maintaining a cohesive brand identity. From refining production-ready assets to supporting the photoshoot and launch, I helped create a consistent experience across every customer touchpoint.
