BETTER MADE X SANA — maryjordanstudios

CELEBRATING 95 YEARS OF DETROIT'S FAVORITE SNACK.

Created to celebrate Better Made's 95th anniversary, the SANA × Better Made collection reimagined one of Detroit's most iconic snack brands through a limited-edition streetwear collaboration. The launch combined apparel, custom packaging, photography, social media, e-commerce, and email marketing into a cohesive brand experience that quickly sold out online. As a Graphic Designer at SANA, I led the design of the collection's custom packaging while contributing digital marketing assets, e-commerce imagery, production artwork, and launch support across the campaign.

BETTER MADE X SANA
FROM SNACK BRAND TO STREETWEAR

FOUNDER/CREATIVE DIRECTOR
Michael Sana
CREATIVE DIRECTOR/PHOTOGRAPHER
Alex Krear
MARKETING & PARTNERSHIPS
Alexa Shouneyia & Joseph Marino 
DESIGNERS
Michael Sana, Mary Jordan, Sydney Sarotte, & Tom Harrison

CLIENT
SANA Detroit
ROLE
Graphic Designer

PACKAGING DESIGN

One of my primary contributions was designing the custom packaging created for the collection. Inspired by Better Made's recognizable chip bags, I developed a custom apparel bag that transformed each purchase into a playful unboxing experience. The packaging featured a nutrition-facts-inspired graphic system and became a signature element of the campaign, appearing throughout photography and encouraging customers to share their unboxing experience online.

CAMPAIGN ROLLOUT

In collaboration with the marketing team, I translated the collection into a cohesive digital campaign. I created all e-commerce product imagery, designed email marketing elements, and developed social media assets, Instagram Stories, advertisements, and promotional graphics. Each deliverable was tailored to its platform while maintaining a consistent visual language that supported the collection's launch and customer experience.